Born in the happiest country in the world, Finland, Mikko has made his mark globally. With an extensive background in marketing, advertising, acting, and cultural history, he has directed hundreds of commercials in over fifty countries, some of which became online sensations with millions of views and numerous awards.

His philosophy for crafting successful ads is refreshingly simple: Entertain the Audience. Recognizing that no one enjoys having their daily life interrupted by a commercial, Mikko ensures his spots are tasty, spicy, funny, touching, sparkling, flabbergasting, smashing, intriguing, perhaps even thought-provoking. A born storyteller and master craftsman, the perfect timing is the secret sauce to his compelling directing: “There’s a timing for everything.”

In his free time Mikko is a passionate chef, half decent guitar player, and climbs some of the most remote mountain ranges as a ski mountaineer.